NEW YORK, Jan 30 /PRNewswire/ -- With more than 400 sports radio broadcasters converging on "radio row" in Tampa this year including Marv Albert, Mike Francesa, Boomer Esiason, Mike Greenberg, Mike Golic and Chris Myers, radio is rallying those football fans who enjoy listening before, after and even while they watch.
With television spots for Sunday's game costing an estimated $3 million each, many advertisers utilize radio campaigns to connect with consumers, considering that more radio listeners prefer football to other sports. According to a survey commissioned earlier this year by industry group Radio Heard Here, and conducted by IPSOS Public Affairs, a third of those who like listening to sports on the radio, prefer football over basketball, baseball, soccer, motor sports, hockey and golf.
Westwood One, which has been airing the game since 1967, has more than 625 affiliates covering this year's game.
According to Inside Radio, Westwood One's VP Peter Sessa says, "The Super Bowl is the most sought after and revered real estate in advertising. We are thrilled to offer this highly valued property to our advertisers like Volkswagen and Subway."
ESPN Radio is planning extensive coverage this weekend with their flagship programs "Mike & Mike in the Morning," "Tirico & Van Pelt," and "The Herd" on-site in Tampa and broadcasting through Sunday. Utilizing their web and cable television properties, ESPN Radio is offering multi-platform campaign opportunities to their advertising partners including DiGiorno, Dial For Men, Sprint/Nextel and Tabasco.
The Fox Sports Radio Network has the game covered with the introduction of its all new line-up featuring their programs "Out of Bounds on Fox with Craig Shemon & James Washington," and "Fox Super Saturday Warm-Up with Steve Duemig."
About Radio Heard Here
Radio Heard Here, a coalition of the National Association of Broadcasters, the Radio Advertising Bureau and the HD Digital Radio Alliance, representing commercial radio stations across America, is a far-reaching, multiyear initiative designed to reignite the public's passion for radio. Despite the arrival of new communications and entertainment devices within the past 20 years or so, radio has maintained its integral and near-ubiquitous presence in American life. For more information, log on to www.radioheardhere.com.
