First Personal Finance Property to Launch Since Economic Crisis Focuses on Helping People Take Control of Their Financial Well-Being
MoneyWatch.com Brand To Be Featured and Promoted Across all CBS Platforms; Editorial Experts to be Featured on CBS News broadcasts THE EARLY SHOW and the CBS EVENING NEWS WITH KATIE COURIC, and Local CBS-owned TV and Radio Stations
SAN FRANCISCO, Jan. 28 /PRNewswire-FirstCall/ -- CBS Corporation today announced MoneyWatch.com, a new cross-platform property designed to help people make sense of today's economic turmoil and make smarter decisions about their money. A preview of the site, which is an extension of CBS Interactive's business site BNET and launches officially this spring, is available now at www.MoneyWatch.com.
As the personal finance property for CBS, MoneyWatch.com will be expanded and featured throughout CBS broadcast, radio and mobile platforms, and the site's editorial experts will be added as regular contributors on topics of business and personal finance on CBS News' THE EARLY SHOW, the CBS EVENING NEWS WITH KATIE COURIC, and local CBS-owned Television and Radio stations. In addition, MoneyWatch.com will carry the latest business and financial news from 60 MINUTES, the CBS EVENING NEWS and THE EARLY SHOW.
"Many people are still in shock because of recent financial events, and as a result they have a strong desire to become actively engaged in all facets of their finances," said Greg Mason, Senior Vice President and General Manager of CBS Interactive's Business Network. "MoneyWatch.com will stand out for its relentless focus on helping people determine what they can believe these days and what they need to do now to manage their finances and take control. The site is a logical extension to the business-focused content on BNET, and as part of CBS, we have the opportunity to bring our unique brand of personal money advice to a massive audience."
"MoneyWatch.com fills a need at CBS for a trusted brand around personal finance and we look forward to working with the team to incorporate the MoneyWatch.com content and editorial experts into our programming to bring critical and useful financial advice to our viewers," said Sean McManus, President, CBS News and Sports.
Overseeing the branded content on MoneyWatch.com is editorial director Eric Schurenberg, the former managing editor of Money Magazine. "The penalty for not knowing what do with your money has never been higher," said Schurenberg. "MoneyWatch.com's editorial mission is to help you build and preserve wealth from the day you earn your first paycheck to the day you spend your last dime -- or leave your heirs as millionaires. The process begins with smart decisions about your most important asset -- your earning power -- and moves on through a lifetime of crucial choices about saving and spending, investing and planning for retirement."
MoneyWatch.com sections will include:
- The Big Picture -- Draws the connection between people's lives and the massive economic changes now in motion. It seeks to answer three questions for the audience: what's happening, what it means and what people should do about it.
- Human Capital -- Starts with the premise that a person's most valuable financial asset is their earning power. Using expert interviews, case studies and a signature "human capital value ticker," this section will cover topics including career strategies, income security, work/life balance, and health.
- Cash Flow -- Focuses on the everyday money choices that people have to make. Topics include managing debt, minimizing taxes, paying for college, and enhancing the value of one's home.
- Investing -- Features signature columnists and bloggers who will help people make smart, strategic choices about the preservation and growth of their wealth. The emphasis will be on realistic, low-risk strategies.
- Your Future -- Helps people create a plan for financial independence. It will include retirement planning and Q&As with well-known wealth managers, helping people stay on track for the long-term.
For advertisers, the site offers an opportunity to connect with an engaged, influential audience who are making and revising their financial decisions right now. Connecting beyond the MoneyWatch.com site into TV and Radio at both the national and local level, various marketing programs will let advertisers tap into the MoneyWatch.com audience as a thought leader, educator, or content provider and showcase their assets and messaging to help build a brand name. The site's content will also be integrated throughout BNET, CBS Interactive's flagship business site, affording advertisers the opportunity to tap into BNET's audience of business managers and professionals.
About MoneyWatch.com
MoneyWatch.com, a property of CBS Interactive, helps people make smarter decisions about their personal finances in every area that their money and their life intersect. In addition to original feature stories and unique daily commentary, the media-rich site also offers daily business and financial news from the broadcast powerhouse of CBS News.
About BNET
BNET, a property of CBS Interactive, provides managers practical, trusted resources for the business challenges they face every day, and effective techniques for moving their companies and their careers forward. A top 10 business media site, BNET offers award-winning original content, as well as one of the largest business libraries available on the Web.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 170 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to www.cbscorporation.com.
