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... It's amazing what a little folded color paper and scissors can do
... It's amazing what a little folded color paper and scissors can do
Tuesday, March 3, 2009
New Big Brothers Big Sisters Campaign Calls for More Men to Mentor
PHILADELPHIA, March 3 /PRNewswire/ -- Big Brothers Big Sisters is launching Phase II of its Campaign for Men to recruit more male mentors in communities across the United States.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090303/PH78141 )
Funded in part by a generous grant from the Arby's Foundation and introduced last year, the campaign is aimed at attracting more male volunteers, particularly African-American and Hispanic men. More than 70 percent of the children waiting for mentors are boys, but only three out of every 10 inquiries about volunteering come from men.
Phase II of the campaign launches this month and will provide Big Brothers Big Sisters agencies across the country with general and targeted marketing materials to recruit African-American, Hispanic and Asian men. Among the materials are web, print and bus shelter ads and other outdoor media to run in their local markets. Agencies will also receive "100 Men in 100 Days" recruitment kits, developed and implemented successfully last year by Big Brothers Big Sisters' Detroit agency.
In addition, Big Brothers Big Sisters agencies will receive African- American male recruiting videos. While more than a third of the Little Brothers served by the Big Brothers Big Sisters network are African-American, only 15 percent of the nonprofit organization's male mentors are.
Last month, syndicated sports radio personalities, The 2 Live Stews joined the effort with a campaign called, Mentoring Brothers. Doug and Ryan Stewart, biological brothers who are also mentors with Big Brothers Big Sisters, urge their listeners to join the movement at MentoringBrothers.org, a micro site established as part of the Campaign for Men. The Stews also enlisted the support of their sports and urban media buddies, including syndicated radio personality, Tom Joyner, to use the airwaves and websites to help spread the word about the need for African-American men to become mentors. Also, as part of a longtime partnership with Big Brothers Big Sisters, the historically African-American Alpha Phi Alpha fraternity continues to host barbershop and other community recruitment drives.
"We are pleased that our grant initiative supports a program that is having a powerful impact on America's youth," said Greg Hawkins, Senior Vice President of Community Partnerships, Arby's Restaurant Group, Inc. "With the introduction of the campaign last year, Big Brothers Big Sisters has begun to see a significant increase in the number of male volunteers in general. This year, with grassroots buzz generated by The 2 Live Stews and other urban radio personalities, we are seeing increased interest among African-American men. We expect the new tools for Big Brothers Big Sisters agencies will help immeasurably."
The 260,000 Children served by Big Brothers Big Sisters are among America's most vulnerable - those who live in poverty, single-parent homes or households where a parent is incarcerated. Independent research finds having a Big Brother or Big Sister improves a child's odds for succeeding educationally and socially and breaking negative cycles.
About the Arby's Foundation
The Arby's Foundation, Inc., a non-profit 501 (c) (3) corporation, is grounded in the belief that every individual has the power to make a difference. Since its inception in 1986, the Arby's Foundation has provided more than $27 million through Arby's Charity Tour events, in-store fundraising, community events and grant programs to support youth education and mentoring initiatives. In 2008 the Arby's Foundation and it's local operators raised over $5 million for over 400 local BBBS agencies, and for two consecutive years awarded over $800,000 in grants to support Big Brothers Big Sisters' "Campaign for Men," an initiative to assist the organization in reaching its goal of recruiting more male mentors. For more information on the Arby's Foundation, please visit www.arbysfoundation.org.
About Big Brothers Big sisters
Big Brothers Big Sisters helps vulnerable children beat the odds. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to increase children's odds of succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can change how children grow up in America by going to BigBrothersBigSisters.org.
Univision Signs Multi-Year Carriage Agreement with DIRECTV
NEW YORK, March 3 /PRNewswire/ -- Univision Communications Inc., the premier Spanish-language media company in the United States, announced today a multi-year carriage agreement with the nation's leading satellite provider, DIRECTV. The agreement includes carriage of Univision's owned and operated broadcast stations and distribution of the cable network, Galavision, and the network feeds for Univision and TeleFutura. This agreement includes, in certain markets, carriage of affiliated stations owned and operated by Entravision Communications Corporation (NYSE: EVC), Equity Media Holdings Corporation and Fisher Communications, Inc. (Nasdaq: FSCI).
"The partnership with DIRECTV speaks to the growing influence of the Hispanic consumer in the nation," said Joe Uva, chief executive officer, Univision Communications Inc. "Our distributors understand that a partnership with Univision is an investment in sustained growth."
"We are pleased to continue our long-standing relationship both with Univision and the large base of Hispanic customers who enjoy Univision's programming on DIRECTV," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc.
The terms of the agreement were not disclosed.
Univision Communications is a leading integrated media company in the U.S., with one of the top five television networks in America regardless of language -- which is the #1 Spanish-language broadcast television network; the second leading Spanish-language broadcast television network; the #1 television station in the country regardless of language; the #1 Spanish-language cable network; the #1 Spanish-language radio group and the #1 U.S. Spanish-language Internet portal.
About Univision Communications
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S., reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net.
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